Getting Started with your Marketing & Publicity

This useful Voluntary Arts Briefing gives you an introduction to developing a marketing campaign for those looking to get started.

If you want people to take part in your activities or attend events, marketing is an essential part of what you do. It is about communicating with people who are interested in what you are doing, giving them access to something they want, and building a closer relationship with them.

Topics included in the Briefing:

• your 'product'
• your USPs (unique selling points)
• target audiences
• your messaging
• different media you can use
• monitoring and evaluation

See the Briefing by following the link below.

Source:
Voluntary Arts
ADUK

For more information visit https://www.voluntaryarts.org/getting-started-marketing